Our services
At Business Alliance International, we are your allies on the ground. We ensure your brand is respected, your partners perform, and your revenue grows.
Channel & Retail Audit
We go beyond basic sales numbers to conduct a forensic examination of your partner's actual performance. Using a rigorous proprietary Audit Checklist, we verify physical availability, shelf share, pricing strategy, and staff knowledge. We synthesize this data into a clear 'Traffic Light' Performance Report (Green/Yellow/Red). This gives you an immediate, unvarnished view of your network, highlighting exactly which distributors are hitting their KPIs and which are putting your brand at risk.
Distributor Management
Many brands suffer from 'passive distribution,' where partners simply take orders rather than creating demand. We fix this by acting as your Fractional Country Managers, not looking to fully replace your sales team, but taking an active seat at the table during negotiations, weekly sales calls etc. Ensuring your brand remains a priority with the distributor. We replace uncertainty with data by establishing clear KPI Dashboards and leading Quarterly Strategy Reviews, turning vague sales targets into actionable, committed quaterly roadmaps. We ensure your distributors are working for you, not the other way around.
With BAI, you get the control of a local office without the overhead.
Channel & Country Strategy
Whether you are entering a new territory or fixing a stagnant one, we provide the blueprint for sustainable growth. We evaluate your position in key markets—including Germany, the UK, and France—and execute a clear strategy: Fix, Scale, or Replace. If your current distributors are struggling, we intervene with corrective action plans; if they are failing, we identify and vet superior partners from our extensive network. We also bridge the gap between sales and marketing, supporting Local Marketing Implementation to ensure your channel partners are fueled by effective, locally relevant campaigns.
Other services
Besides our core Channel Management tasks, we offer a much broader set of services to deliver concrete value
Sales Team training (online & Local)
Equip your headquarters staff with the cultural and tactical skills needed to succeed in Europe. We provide specialized coaching—virtual or in-person—focusing on European business etiquette, negotiation styles, and retailer expectations, closing the knowledge gap between your factory and the foreign market.
Local Team Recruitment
Ready to build your own European office? We handle the talent acquisition process from start to finish. We help you define roles, navigate local labor laws, and leverage our network to recruit high-performing sales and marketing professionals who understand your brand's ambition.
PR & Local event Support
Make your brand visible where it matters. Whether representing you at major trade shows like IFA or organizing local press launch events, we manage the logistics and media relations. We ensure your brand story connects authentically with European journalists, influencers, and retailers.
Interim Sales & Marketing
Need immediate leadership without the long-term headcount? We deploy experienced fractional Country Managers and Sales Directors to steer your operations. We step in to manage distributor relationships, execute product launches, and drive revenue strategies from Day 1, ensuring no momentum is lost.
Compliance Support
Navigating Europe’s regulatory maze is critical for long-term survival. We guide you through essential frameworks—including GDPR, WEEE/Battery recycling obligations, and CE requirements—ensuring your market entry is legally sound and protecting your brand from costly fines.
Warehousing & Logistics
Stop losing margin to inefficient supply chains. Leveraging our strategic logistics partners, we assist in setting up scalable warehousing, fulfillment, and import structures. We ensure your inventory is positioned correctly to meet retailer demands and consumer delivery expectations.
Interested in our services? Let's discuss your needs
We want to know your needs exactly so that we can provide the perfect solution. Let us know what you want and we’ll do our best to help.